We are Oneway Bike
Your partner for bikes, parts, and accessories
In addition to distributing premium brands, we focus on strong support, close collaboration and reliable service. With our passion for cycling and in-depth market knowledge, we are here to support you.
600+ CUBE dealers
in the Netherlands, United Kingdom and Ireland
More than 25 years of experience
as a specialist in the bicycle industry
Full-service support:
more than just distribution
Our brands
Oneway is the exclusive distributor of CUBE in the Netherlands, the United Kingdom, and Ireland. In addition, we represent a carefully curated portfolio of premium accessory and component brands such as ACID, Lezyne, SQlab, Newmen and Schwalbe.
Together, these brands form a complete range for cyclists, from high-quality bikes to premium components and accessories.
About us
At Oneway Bike, cycling is at the heart of everything we do. From our headquarters in Rotterdam, we support dealers across the Netherlands, the United Kingdom, Ireland, Belgium and Luxembourg with strong brands and a dedicated team. What started in 2000 has grown into a well-established organisation, but our approach remains the same: practical, committed and always moving forward.
Working at Oneway
The bike industry never stands still, and neither do we. From our headquarters in Rotterdam, we work together every day on strong brands and a growing dealer network.
Interested in being part of our team? We are always keen to meet people who like to take initiative and bring their own ideas.
OUR BRANDS IN THE NEWS
product news
CUBE wins ANWB E-bike Test again
March 20, 2026
In the 2026 E-bike Test, the ANWB crowns the new Touring Hybrid Comfort SLX not only as Best Tested but also as Best Value.
sponsoring
CUBE sponsor of Dutch Mountain Bike Championships 2026
February 20, 2026
CUBE is a partner of the 2026 Dutch Mountain Bike Championships in Honselersdijk, underlining its commitment to the top of Dutch MTB.
sponsoring
Lucy Charles-Barclay and CUBE extend partnership until 2030
February 19, 2026
The British triathlete will ride bicycles from the German manufacturer until at least 2030.