
Premium brands within reach
At Oneway, we work with brands that have a clear identity, strong products, and a story that makes sense. Together, our brands form a complete offering for every cyclist. With one partner, you gain access to a broad and well-thought-out portfolio that reinforces each other, both in the shop and in the workshop.

CUBE
CUBE offers a wide range of bicycles and e-bikes, as well as an extensive collection of clothing and accessories.

NEWMEN
Wheels that combine lightweight design, durability, and a fair price without compromise.

SQLAB
Ergonomics expert, focused on the perfect grip on the bike and preventing discomfort while cycling.

Interested in our brands?
As a Oneway dealer, you gain access to a carefully curated portfolio of brands that reinforce each other in the shop. From complete bicycles to high-quality parts and accessories: you build a range that makes sense.
You also benefit from:
- Fast and reliable delivery from stock
- 24/7 insight via our B2B environment
- Personal sales support
- Marketing support and product training
- A focus on long-term cooperation
Would you like to discover what our brands can do for your shop? Please contact us or register as a dealer.


